Go-to store for designers opens bigger showroom - SunStar

Go-to store for designers opens bigger showroom

THE Architectural and Interior Source (AIS) opened a new and bigger branch in Axis Entertainment Avenue at Vibo Place on N. Escario St., Cebu City. Following its first launch in Cebu in 2012, AIS by Intranet Trade International Inc. (iTrade) has since earned a reputation as a designer’s go-to store that carries the latest, advanced architectural finishes and bathroom ware.

Katrina Belleza, Holly Dychangco, Janet Lee, Jyle Maraton, and Christa Canizares
Katrina Belleza, Holly Dychangco, Janet Lee, Jyle Maraton, and Christa Canizares

The 500-square-meter space of the new showroom, which held a grand opening last Sept. 20, reflects the modern design aesthetic of iTrade owner and president, Architect Buck Sia. Its streamlined and sleek visual display makes it easy to view and choose products. The showroom’s design also echoes the sophistication of the brands that AIS carries.

Issa Perez and Archt. Jonas Pacifico
Issa Perez and Archt. Jonas Pacifico

Customers can expect changes in the showroom display every now and then to showcase new collections and to provide a dynamic environment that designers would love to frequent. There are images alongside the display as well for application ideas to give customers an idea of what their space would look like.

Cheryl Lim, Dulce Sia, Shirly Go, and Lynne Go
Cheryl Lim, Dulce Sia, Shirly Go, and Lynne Go
Bonifacio Sia, Lydia Sia, and Buck Sia
Bonifacio Sia, Lydia Sia, and Buck Sia

As an architect himself, Sia is well versed with the needs and requirements of the design industry and AIS consumers can expect no less in the brands Sia himself handpicked.

“We also like to focus on few specific brands. There were many opportunities to work with multi brands but we prefer to deal with brands that we have worked with already. We choose the brands not just only for the design but, more importantly, we review their competencies,” says Sia. (With PR)

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