General and G-Star present Southern Gentlemen

CLEVER and distinct. This is how the Primer Group of Companies illustrates their self-made man style that is luxurious, fresh, and forward. Their newly opened store, General in partnership with G-Star Raw, an Amsterdam denim label and Performance and Classic Enthusiasts (PACE), presented Raw Night, the promotion of their Fall/Winter Collection 2014 at the General boutique in Ayala Center Cebu last November 12.

While attendees got the first peek of G-Star Raw’s latest clollection, they also witnessed the launching of the photo exhibits of the brand’s endorsers: the “Southern Gentlemen” who stand out in each of their fields, all the while, in style, as the perfect embodiment of self-made cosmopolitan men.

Among the PACE members featured in the photo-exhibit were multi-awarded furniture designer and manufacturer Kenneth Cobonpue, Danao City Vice Mayor Red Durano, businessman Mike Jo, TV news anchor and entrepreneur Glenn Soco, and opthalmologist and laser eye surgeon Dr. Potenciano “Yong” Larrazabal III. (Jedidaiah del Mar, Mass Comm Intern)