1. Select a “naked” Magnum bar of silky Vanilla or rich Chocolate ice cream at the Magnum Pleasure Store pop-up counter.
2. Choose three premium toppings — whether classic, luxurious, adventurous, or a merry mix — and combine them in a shaker, then set aside.
3. Dip the ice cream either with a generous coat of white, milk or dark Belgian chocolate.
4. Sprinkle your newly coated ice cream with your choice toppings.
5. Drizzle your creation with a choice of white, milk or dark chocolate.
6. Finally, top your very own customized Belgian chocolate masterpiece off with an M coin, and enjoy.