HAVAIANATICOS all over the country took creativity and self-expression to their soles at the country’s biggest and most anticipated customization event, Make Your Own Havaianas (MYOH), which in Cebu was held last April 22 to May 1 at All Flip Flops in SM Seaside City Cebu.
The 10-day event was attended by style squads, sun worshippers and generations of Havaianaticos, from millennials making their first pair to those making their 11th MYOH combination. Every year, MYOH highlights a destination or theme that celebrates its heritage.
This year paid homage to its Japanese roots with the commemorative sole inspired by the ancient art of Shibori, a Japanese fabric-dyeing technique that makes use of indigo shades to create beautiful patterns on cloths for kimonos and obi sashes.
The 2016 collection also came with a selection of kawaii pins – Sakura, Ramen, Japanese Fan, Empress, Zori, Ninja and other statement pins – with the finished pairs packaged in an eye-catching dyed bag with Japanese designs created by local craft artist Alessa Lanot.
The brand was launched in Brazil in 1962, Havaianas’ first pair was actually inspired by the Zori, a type of Japanese sandal made of fabric straps and rice straw soles. Check out this year’s creations at #MYOH2016.
Cap off the sunny season by celebrating open toes with your favorite Havaianas. To get the latest updates and promos, follow @havaianasphils on Instagram and Twitter, Havaianas Philippines on Facebook and visit www.havaianas.com. (PR)