IT IS certainly worth queuing up for. Craved for over its variety of sizzling plate meals, Pepper Lunch Cebu has been one of the go-to dining destinations in the metro since it was opened February this year — and taking part in the excitement last July 23 was master franchise holder for the Philippines, Chef Jeroen Van Straten, who dropped by the outlet located in Ayala Center Cebu, for an exclusive press gathering.
“This has been the right time to open in Cebu, and of course there is more to come (locally) next year,” shared Van Straten, who handles the Cebu outlet alongside Pepper Lunch Cebu’s managing director Allen Arvin Tan and part-owner Chris Tiu. Van Straten takes pride in the restaurant chain’s use of premium and imported meat, affordable prices, and good service — the staff being trained in the main office for a month prior to handling customers.
A Japanese food chain that opened in 1994, Pepper Lunch now has several branches globally, and was first brought to the Philippines in 2008. The concept was created by Japanese chef and inventor Kunio Ichinose.
Three reasons to love Pepper Lunch
• The most distinctive feature of Pepper Lunch is the “Sizzle-it-your-way” (DIY) serving style through which we can cook for ourselves our meals. We can also season it as we wish!
• Their patented iron plate uses a special electromagnetic cooker that heats itself up to 250 degrees Celsius in 70 seconds, and remains hot at 80 degrees Celsius for more than 20 minutes. This way, our grilled meat remains tender and warm up to the last bite!
• The sauces are delicious-o! They use an original blend of butter and steak sauce, with the butter made from an original recipe mixed with fried garlic and a special sauce, giving the meal a flavor you can’t taste anywhere else.
Frequently asked questions about Pepper Lunch Cebu
What do you recommend for a first order?
Most popular is beef pepper rice and shimofuri (marbled) pepper steak from Australia.
What if I don’t eat red meat?
We have chicken teriyaki, Norwegian salmon, salads and desserts.
What if I don’t like pepper?
Just ask the cashier to hold the pepper. No problem.
What if I don’t know how to cook?
The staff would be glad to help, just ask! (FSE/PR)