Book argues it’s possible to ‘Get Rich Carefully’

WHO wouldn’t want to “Get Rich Carefully,” as the title of Jim Cramer’s new book promises? The stock market may seem scary, but Cramer says you can make money with research, logic and prudence. That sounds good.

Readers may know Cramer as a co-anchor of CNBC’s “Squawk on the Street” or from his weekday stocks show “Mad Money,” which recently passed the 2,000 episode mark. Since 2005, the former hedge fund manager has been dispensing advice on “Mad Money” in a high-octane style that can make him sound like an animated sports coach, one who makes liberal use of a sound board of noises including the sound of a train wreck, a gong and a chorus singing “hallelujah.”

Cramer is also a prolific author. His books include “Jim Cramer’s Getting Back to Even,” ‘’Jim Cramer’s Real Money: Sane Investing in an Insane World” and “Jim Cramer’s Mad Money: Watch TV, Get Rich.”

In “Get Rich Carefully,” he makes the pitch that you can get wealthy by being careful and methodical with stocks.

Most interesting was a chapter on CEOs where Cramer talks about 21 company heads he likes, men and women he’s betting on as much as their companies.

Most of the companies and some of the CEOs are well known, including Bob Iger at Disney, Howard Schultz at Starbucks and Indra Nooyi at PepsiCo.

Whether Cramer’s advice will make you a boatload of money or not, his rational explanations make stocks seem less intimidating. (AP)