Taste and Preference - SunStar

Taste and Preference

By Albert Pedrosa

IN MY fashion photography workshop last weekend, I was surprised to see how diverse my students are when it comes to camera brand. I normally just see domination from Canon, but this time, no Nikon, it was an equal footing with Canon and Fujifilm. Not just the ordinary cams, but we are talking about Canon’s 1DX and Fujifilm’s GFX.

I was so glad I didn’t bring a camera. First, mine has no match to their camera, and second, I can always grab their camera to do a demo. It was a very productive two days since the level of interest of the students was all worth it. I cannot forget another workshop I did when a student was holding a 5DMk4 with a 50mm 1.8 lens. My heart just broke at that very moment.

I’ve been a Canon fanatic ever since but I also get to experience using almost all brands during workshops and at times when I’m doing a review of other brands. There were many times, I’d trade off all my camera to shift to another brand but by the time I’m back and shooting with my camera again, I’m reminded again why I’m shooting with my brand of camera.

It is true and correct that each camera has its highs and lows. When I was shooting with a Fujifilm during my workshop and this was just even the X-T10, the shots were just amazing. The contrast and details was just marvelous. Then I took the heavy metal tank Canon 1DX and it was just very lousy with contrast.

I used a now disregarded 5DmkII with 50mm 1.4 lens in this shot. There’s a lot of people selling their 5DmkII for just a third of how much they bought it. Brand new technology will make shooting easier but not photography as an art.

I’m experiencing very similar contrast between Nikon and Fujifilm. Canon has always been very dedicated to tonal quality which at times weakens the contrast of the image. You can always remedy the contrast issue in the post processing, though. I swear, at times when clarity and contrast are on the table, shifting brands starts to come into play.

In one of the events of Camerahaus in BGC, one of the Nikon ambassadors shared his experience in shooting video with his Nikon. We all know that Nikon is not the most popular camera brand for video, but his work is just amazing that you can’t believe it came out of a Nikon camera. He was not offered ambassadorship to use Nikon, but he was a Nikon user ever since.

Camera brands try to lean on a particular image quality style. You don’t get to do an image that will cover all photographer’s tastes. Every photographer will always have his own preference on what works for him. Thus, no camera brand is the best, only the best for you and not for everybody.

The next time you see your idols using a particular brand, you can get excited and inspired, but choose your camera not because of the brand but because it fits your taste and preference. It is understandable that when you’re starting out, you don’t know what you want and your preference is not fixed. But at some point you should be able to define it.

With all the crazy sales this coming holiday season, invest in a camera that will match your taste and style of shooting. Find yourself and define who you are as a photographer. Keep on shooting, everyone!


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