Firm launches Color Lab, shows paint in new light
FOR the first time in the Visayas, Boysen, manufacturer of the most widely distributed paint in the country, introduced their latest exhibition concept called the Boysen Mix & Match Color Lab to Cebu during the Philconstruct Visayas held last June 2 to 4 at the Waterfront Cebu City Hotel and Casino.
Introduced in March this year at the Interior and Design Manila (IDM) and Worldbex, the Boysen Color Lab offers professionals and homeowners the chance to experience firsthand more than 80 of the company’s most popular colors as well as the new colors launched in Color Trend 2016.
Johnson Ongking, vice president of Pacific Paint (Boysen) Philippines, Inc. said, “Color is an experience. With the Mix & Match Color Lab, the company opened up the possibility of having our clients experience the colors firsthand by providing them ‘swatchsicles,‘ or sticks, which they can dip into open cans of paint. These are dried and then attached to tags or key carabiners so they can bring them home and use as book marks, bag tags, key chains, or simply as swatches.”
The Boysen Mix & Match Color Lab in Cebu was a resounding success with more than 500 people waiting in line to enter the booth every day and numerous mentions and posts on social media. The company hopes to see the same positive reception in Davao in the upcoming Philconstruct Mindanao in September this year.
Visit any of the 400 Mix and Match stations throughout the country to experience any of Boysen’s 4,000 colors. (PR)
