Taking wedding planning to the age of social media

THE first bridal fair of its kind held in Cebu, “Love @ First Like: Taking Weddings to the Age of Social Media” organized by Cebu City Marriott Hotel (CCMH) was staged last Feb. 23 to 25, aiming to cater to wedding suppliers and engaged couples alike. An exhibit that showcased the works of over 40 wedding suppliers was held.

With its technology-driven theme, CCMH envisioned to boost Cebu’s wedding industry by creating a digital media marketing platform for it. Love @ First Like offered a one-hour panel discussion with social media gurus that tackled the value of social media marketing, and encouraged the industry to present their craft online.

Thereafter, a cocktail reception was held to formally launch a series of promotional videos produced by the hotel for its partner suppliers. Each video highlights the supplier’s strength in their field of expertise and one which they can use to upload and share through their social media feeds.

The bridal fair kicked-off with a two-day workshop for wedding suppliers, mentored by sought after names in the industry such as celebrity wedding planner Rita Neri, visual story-teller Jason Magbanua, premier event stylist Teddy Manuel and top photographer Dino Lara. (PR)