LUSTROUS, luxe vehicles lined up the driveway of Shangri-la’s Ocean Pavilion earlier this month as Ferrari Philippines brought in its 2015 models for its first ever pop-up event in Cebu. On display were the 458 Spider, FF, F12 Berlinetta, and the latest, the California T.
Wellington Soong, president of the country’s exclusive Ferrari dealership, said the three-day event aims to bring the coveted Ferrari experience to the locality, teeming it with test drive opportunities, a cocktails night, and an introduction of local owners to the exclusive Ferrari Owners Club. It also served as the gateway of introducing the dealership, Autostrada Motore, and its official service partner, Formula Sports Inc., to the local elite market.
An exclusive cocktail celebration was hosted on the second day, Nov. 8, at the Shangri-la’s Ocean Pavillon, attended by Wellington Soong and Ferrari Far East’s head of sales Simon Inglefield. At the event they also introduced the Tailor Made program that allows owners to customize their Ferrari vehicles down to the smallest details. (FSE)