GoPro enjoys spotlight - SunStar

GoPro enjoys spotlight

GOPRO isn’t exactly a household name, but anyone who’s spent a little time on YouTube is surely familiar with the thousands of snowboarding, surfing and even skateboarding baby videos that its cameras produce.

GoPro Inc., which makes a small line of high-definition video cameras geared toward extreme sports athletes, is experiencing a rare moment in the spotlight. The San Mateo, California-based company is a common sight at the Winter Olympics in Sochi, Russia, showing up in everything from the opening ceremony to test runs of ski and snowboarding courses.

BEST FOR EXTREME SELFIES. A swimmer wears a GoPro in dive housing. GoPro has become a favorite of extreme athletes, but the cameras’ most popular use: the ultimate selfie, a one-of-a-kind first-person point of view. (AP FOTO)
BEST FOR EXTREME SELFIES. A swimmer wears a GoPro in dive housing. GoPro has become a favorite of extreme athletes, but the cameras’ most popular use: the ultimate selfie, a one-of-a-kind first-person point of view. (AP FOTO)

The company’s cameras, which sell for between $200 and $400, are small, light, water resistant and extremely durable. The highest-end GoPro model shoots video in ultra-high-definition, or 4K. With a variety of related accessories such as helmet attachments, bike mounts and harnesses, the cameras can be mounted to everything from a bike helmet to the side of a half pipe.

Those attributes make GoPro a favorite of extreme athletes. The company was founded more than a decade ago by avid surfer and CEO Nicholas Woodman. The cameras’ most popular use: the ultimate selfie, a one-of-a-kind first-person point of view, even if the person starring in the video happens to be hang-gliding off a cliff or parachuting from a giant helium balloon. (AP)

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