A Golden ‘Collab’
By Alexis Yap
IT WAS the perfect collaboration. Who would have thought that yoga and gold would actually mesh well together? Well, you better believe it because I have witnessed it myself. In fact, I even facilitated the press launch myself and it was one very informative, interesting, and beauty-filled afternoon with Oro China and Yogi Jen Martinez who made the official announcement of their unique collaboration and unveiled the astounding collection of jewelry their collaboration has produced.
Being a creative person herself, designing fashion accessories in the past, Jen Martinez’s discriminating eye coupled with Oro China’s CEO Jennifer Ty’s impeccable taste in jewelry is clear and evident in the extraordinary collection they have produced, inspired by the yoga asanas and wellness in general.
The growing collection goes beyond its minimal aesthetics and beauty as gold has properties that contribute to the wellness of the body. For so many years, people and civilizations have used gold in promoting health as an antioxidant and for its anti-inflammatory properties – some eat it, while some put it on their skin. Hence, the collaboration of Oro China and Jen Martinez that gave birth to the unique Yogi Jen Collection has been written in the stars, so to speak.
My personal favorite is the “breathe” pendant they put on my wrist – a beautiful gold and leather combination they transformed into a beautiful bracelet that is a simple yet very valuable reminder most of us could use. That thing of beauty would indeed be a joy forever.
A lover and avid supporter of local brands, Jen Martinez was ecstatic when she was invited in this partnership as she believes Oro China is a very strong national brand that is proudly Cebuano. And, as Oro China’s Jennifer Ty is also into yoga herself, she finds Jen Martinez the perfect woman to represent the brand being a successful entrepreneur, a doting mother and wife, and a style influencer.
Oro China assures that this is only the beginning of many collaborations they will be doing in the future across diverse fields as this has blossomed into an advocacy for the brand – an advocacy that seeks to empower women through influencing a healthy lifestyle.
Check out www.orochinajewelry.com and select from Oro China’s Yogi Jen Collection and/or their collection of timeless and classic jewelry. Now, we can buy online.
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