Text: Deneb R. Batucan with Martie de Castro & Joyce Villaflor
STC Mass Comm Interns
LAST May 25 to 28, Nissan Philippines did a series of events here in Cebu, celebrating the opening of two new dealerships and the launching of the new Nissan Urvan Premium.
Nissan Cebu South
Through Gateway Group, Nissan took a step forward as it opened its fourth showroom Nissan Cebu South last May 25 at Highway Linao, Talisay City. Among the highlights of the event was the launching of Nissan Retail Environment Design Initiative 2.1. (NREDI 2.1), the brand’s newest retail design, developed and implemented by Nissan Motor Co., Ltd to its global dealership network.
“NREDI 2.1 is made to enhance customer experience from the moment the customer enters the showroom, following them in rediscovering the excitement of the brand,” president and managing director of Nissan Philippines Inc. Ramesh Narasimhan shared.
As one of the leading brands in the auto industry, Nissan Cebu South pledges its committment to cater the growing demands of Cebuanos. In partnership with Gateway Group, both want to surpass costumer expectations, deliver exceptional customer experience, provide quality service, and not settle for mediocrity.
On display was the red Nissan Juke, one of their best-sellers, along with the Navara, Almera, and Urvan, cars that captured the hearts of the Cebuanos.
The showroom, situated in a one-hectare property, has a spacious interior, and as visitors and customers enter, they could see the Nissan’s iconic red Tablet.
Another highlight of the event was the video presentation of Gateway Group’s president, Markane Goho, showcasing the partnership of Gateway Group and Nissan.
Nissan Cebu Central
The following day, one of the biggest Nissan showroomsin the Philippines had its grand opening — the Nissan Cebu Cebu Central flagship showroom. President of Nissan Cebu Central, Brian Chua, stated that among the noteworthy features of this showroom is their focus on after sales, completeness of man power, accessibility of location since it’s at the central part of Cebu, as well as the overall customer experience one can get.
“Our people are trained to not just go for the sale but the overall customer experience. Even after the sale, we’re still there for the customer,” he added. The showroom also has the capacity to handle about eight cars to be displayed and has a spacious customer lounge.
Nissan Cebu Central also launched the Nissan Intelligent Choice (NIC) during the event, which is a Nissan initiative and the first in the country to be launched. NIC offers pre-owned divisions of Nissan wherein they sell certified preowned Nissan products that come with a warranty.
NIC offers a 225-point check-up to assure customers the correct value of the unit where the exterior, interior, and the frame and structure of the Nissan unit is checked.
In addition, Nissan Cebu Central also launched the Nissan Urvan Premium, their latest luxurious unit which has a 15-seater capacity, has a spacious legroom, high headroom, and wider aisles.
“Every day we strive for perfection,” Brian Chua added. Indeed, Nissan Cebu Central Flagship showroom makes us rediscover excitement through their innovation that excites.
Nissan Urvan Premium Drives North
During the weekend, Cebu and Manila media were invited to take the journey higher with a long drive from Cebu City to Daanbantayan to experience the next level comfort and elegance of the new Nissan Urvan Premium.
To ensure the high power of the Nissan Urvan Premium, guests were taken to a drive through the mountains to the sea. From Radisson Blu Hotel, the Nissan fleet went to West 35 in Balamban down to the seaside towns of west Cebu, passing by Asturias, Tuburan, Tabuelan, San Remigio, Medellin and finally to Daanbantayan, where guests were treated to a fun-filled weekend at the beautiful Kandaya Resort.
“We got to see how great the vehicle is, the comfort, the convenience, the driving experience. It was a lot of fun. I hope everyone could truly appreciate what Nissan Urvan Premium is all about,” Ramesh Narasimhan said in his opening remarks during the program at Kandaya Resort.
The drive to Kandaya Resort was a comfortable one with spacious seating that has enough leg room, which is important for very long drives. Guests who got to drive the vehicle all said that it felt like driving a small car rather than a big van that could fit about 15 people. It was nimble, sensitive to turns and could power through moutainous ranges and even small seaside roads.