By Deneb R. Batucan
THIS Christmas, Bo’s Coffee wants to give back to its local partners by launching a one-of-a-kind holiday merchandise, the Christmas Coffee Starter Kit.
A great way to share a sense of togetherness through enjoying coffee at home, the coffee starter kit traces the roots of Philippine coffee and includes some postcards that depict the lives of the coffee farmers of Ambuklao, Benguet as captured by artist Artu Nepumoceno. The whole kit gives light to the company’s advocacy that they call social procurement. Every purchase of the Coffee Starter Kit contributes to the livelihood of the Ambuklao farmers of Benguet.
“By collaborating with our local partners, we’re creating a social enterprise. That’s really the heart of the brand: to touch and change people’s lives. We want the Filipino consumers to take pride of being Filipino,” said Coochy Mamacly, Bo’s Coffee’s VP for marketing.
By having your very own coffee starter kit, drinking coffee becomes a social activity that allows friends and family to enjoy a brew at home.
The kit includes a Hario v60 pour-over cone, a Bo’s Coffee clear cup, a starter guide that includes the history of Philippine coffee as well as coffee recipes you one can make at home, 40 grams of Benguet beans, two coffee filters, Ambuklao coffee farmers postcards by Artu Nepumoceno, and a burlap bag designed by social enterprise Anthill Fabric Gallery.
Getting your very own Bo’s Christmas Coffee Starter Kit is easy. The Filipino coffee company has decided to go paperless this year, so patrons can download the Bo’s Coffee mobile application on the App Store or Google Play. Once you have the mobile app, it will give you access to 10 e-vouchers. Each e-voucher will be unlocked after a single receipt minimum purchase of P250. Unlocking 5 e-vouchers would avail you of the Bo’s Coffee clear Christmas cup. Unlock all 10 e-vouchers will get you the complete Christmas Coffee Starter Kit.
Bo’s Coffee has been elevating the delicious Philippine coffee bean for 20 years. They are well on their way to launching their 100th store.