UBER has steadily created a presence on Cebu’s roads since it was launched late last year. And there’s good reason its presence will increase further after the tech platform company announced that Cebu riders can now pay in cash.
This makes Cebu the first city in the Philippines to offer the convenience of cash payments to all riders. To better understand local payment preferences, Uber began testing cash payments in Cebu shortly after its launch in December 2015 to a limited group of test riders and drivers.
“We know that more and more riders in Cebu are choosing Uber because of its safe, affordable, and convenient rides,” Uber Philippines General Manager Laurence Cua explained in a press statement. “We hope the introduction of new payment options, like cash, will give riders more choices to enjoy and pay for their Uber rides.”
Cua is confident that with the complete roll out of the cash payment option alongside the credit card payment scheme, more Cebuanos will consider using Uber rather than driving their own vehicle.
“Also, people often ask, ‘Do I need to buy a car?’ Uber gives them an option,” Cua said during a press conference last July 7 at Circa 1900 in Lahug. He pointed out that after considering fuel cost, ammortization, insurance and maintenance in owning a car, it’s cheaper to use Uber in the long run.
“Uber is here because Cebu is one of the most exciting and dynamic cities in the country. We believe that we can provide Cebuanos with an alternative transportation option that is convenient, comfortable and safe through uberX,” Cua said. As the primary service available to the Cebuano riding public, uberX is known as the low-cost service of Uber and it can accommodate up to four passengers per trip.
Ultimately, Uber complements other modes of transportation, serving the most populated areas in Metro Cebu as well as underserved ones, especially with the traffic challenges that confront a growing metropolis. “What we want with Uber is to become part of the solution,” Cua said of Uber. (NSV/With PR)