Online plant store nurtures cacti, succulents for those in search of little green pals
By Deneb R. Batucan
CACTI and succulents seem to have made a comeback during the holiday season. These tiny green creatures have made their way again into our homes and offices, giving any kind of room a fresh sense of nature. Three budding green thumbs have started Bloom, an online store centered on these cute plants, and their goal is to give everyone a plant buddy – pretty creatures to sit on your desk to accompany you in your everyday lives.
Owned and managed by Keisha Lim, together with her friends, siblings Aaron and Monica Posadas, the online plant store has now given hundreds of people their own personal plant buddy. Sun.Star Weekend sat down with Keisha, who let us in on a few details of their growing plant empire.
When did Bloom start?
The idea of Bloom started on a hot summer day of 2014. Planting and propagation started the day after and product development started a week later. We were able to release our first batch of cacti and succulents in September 2014.
What prompted you to start the business?
I think it was because we could not find any other store that sells quality cacti and succulents in Cebu. So we decided to sell them ourselves as packaged plant buddies.
What are the kinds of plants do you sell?
We sell both cacti and succulents – plants that are distinct for their moisture storing capacity. This allows them to go on for days without watering, making them less costly and time consuming to maintain, and more fitting for our modern and urban lifestyle.
What makes Bloom different?
When we talk about Bloom, we always remind ourselves that we are not just selling plants, but the idea of a having a plant buddy. This is also rooted in our advocacy of spreading the love for these cute little green creatures and having them coexist with our busy and hectic lifestyles, especially in this day and age where taking care of a plant is almost unheard of. Simple and tiny as they are, their mere presence can add life and beauty to a room, to liven up an office desk of an 8 a.m. to 5 p.m. employee, or a study buddy for students who stay in their desks for hours. Needing less attention than other plants, these natural survivors allow them to grace us with such. We do not want you to buy a plant, but a living creature to add beauty and meaning to your everyday life.
Tell us about your fiber glass pots.
The mini geometric fiber glass pots is actually a collaboration of Bloom and 1 Paper Hearts, another online store selling all kinds of beautiful merchandise. The material allows the pot to be very sturdy (almost stone-like) and smooth, making sure that they do not damage any surfaces. The company has always been gearing towards designer/specialty pots and this collaboration is one of our baby steps to doing so.
How’s the experience with the business so far?
It was just really amazing how people started loving plants once again. It is truly wonderful seeing kids rush to our booths in events and choose their own plants. I remember one kid really wanted one of our plants. He had over a hundred different choices but he wanted the one that wasn’t for sale. We ended up giving it to him.
Bazaars are really fun because you get to see people choose their plants on the spot and it’s really fascinating how varied people’s preferences are. And this is also what makes the cacti and succulents special because they’re all unique and they’re all different. Nothing is exactly the same.
For inquiries and orders, follow them on Instagram @bloom.co or on Facebook. You may also contact them on Viber or SMS at 09173218070. They also sell their amazing plants at Joan and Klaire, ground floor of the Banilad Town Center and at HoliCOW at the Crossroads.