THE Province of Cebu, Department of Trade & Industry, and SM City Cebu formally launched “Exquisitely Filipino” at the Northwing Atrium of SM City Cebu last Sept. 4.
“Exquisitely Filipino” is a trade exhibit featuring Filipino craftsmanship of export-quality products —from home décor, furniture, bags, accessories, to gift items, all made by Filipino artisans.
The grand launch was well attended by delegates of the Asia Pacific Economic Cooperation (APEC) ministerial meeting, as well as government officials led by Foreign Affairs Undersecretary Laura del Rosario, who also chairs the APEC Senior Officials’ Meeting, Ambassador Ma. Angelina Sta. Catalina, Cebu Gov. Hilario Davide III, Vice Gov. Agnes Magpale, and Cebu City Councilor Margot Osmeña.
SM officials led by SM Vice President Hans Sy, Jr., and SM Prime Holdings Vice President Marissa Fernan also welcomed the guests at the Northwing Atrium.
Marissa Fernan, vice president of SMPHI, said that the exhibit is special because it showcases the best of the Philippines through Cebuano fashion, furniture, and home accessories.
Davide also thanked partners for staging the exhibit that promotes the province, in the international market. “We once again have the perfect opportunity in showcasing the best of Cebu can offer,” he said.
Usec. Del Rosario invites the Cebuanos and the public to take part in promoting Filipino craftsmanship and in supporting the world-class talents of the Filipinos, particularly the Cebuanos.
“These products are not merely a demonstration of the Filipinos’ skill and artistry, they have become a source of living for families, a realization of an artist’s dream to be recognized and the fruition of SMEs’ efforts to be part of the global market,” she noted.
The SM Cebu Orchestra provided live music as models walked down the atrium wearing resort urban chic collections of the Fashion Council of Cebu.
Exhibit participants were Arden Classic Inc., Avatar Accessories, Bon-Ace, Cebu Intertrade Export, Detalia Aurora, D’Oro Barandino, Earth Work Fashion, HoliCOW, Kultura of Filipino by the SM Store, Janice Minor Export Inc., Luisa Home by 808 LS Design Group Inc., Pacific Traders and Manufacturing Corp., Vito Selma, 856 G Gallery, and Qube Gallery. (PR)