WITH two new vehicles in the market, Nissan is bent on making its presence felt in Cebu’s fast-growing automotive market.
Nissan Philippines Inc. (NPI), with its local dealer Nissan Cebu Distributors Inc., launched the New Nissan Altima and the New Nissan Sylphy at the Ayala Center Cebu last week.
The company heralds the Altima as its new flagship model in the executive sedan segment, while the Sylphy as the premium C-segment sedan.
The launch came a month after the global company Nissan Motor Co. Ltd. introduced NPI as the Philippines’ new national sales company. (NPI is a joint venture between Nissan Motor Co. Ltd., Nissan Motor Philippines Inc. and Universal Motors Corp.)
In a press conference held at The Terraces last April 4, NPI general marketing manager SJ Huh said the Altima and the Sylphy embody the Japanese brand’s thrust to deliver “innovation that excites.”
And since Filipinos perceive Japanese cars as hard to break down, Hu said, “The Altima and Sylphy is for Filipinos who seek value in the end.”
Kenji Naito, NPI president, pointed out that their cars are topsellers in their respective classes in China and the United States, which he attributes to the companys inherent advantage as a global company.
“We are a global player. We introduce cutting edge technology to satisfy customers expectations using a global standard,” Naito said.
In the Philippines, the car executives are bullish with the fast-growing automotive market, which saw 210,000 units sold last year.
Nissan Cebu Distributors Inc. chairman Peter Yap shares this optimism, saying that Cebu is one of the important markets for the company.
“If everything goes well, and the Philippines grows rapidly, we expect to see the market entering a motorization era,” Yap said.
In such an era, the average person regards a car as a necessity, not a luxury. This becomes possible in an expanding economy with increasing incomes, and Cebu is moving in this direction where the needs of its citizens are evolving.
“We want to focus on changing the lifestyle of Cebuanos,” Naito revealed.
For Nissan, the Altima and Sylphy will be an integral part of such a change. (N.S. Villaflor)