LATELY, I’ve been working with my JPEG files. I normally shoot both RAW and JPEG at the same time. Sometimes when I like the JPEG file, I use it instead of the RAW. The way a camera makes a JPEG file is unique in every brand. It’s actually their secret sauce that differentiates them from the rest. Even the part when signals captured are converted by the sensor into an image, that’s a brand secret.
Camera manufacturers would make sure that they are consistent as they add more models of cameras and as the technology advances, the consistency of the color and taste stays. Canon has a bit softer tone in both RAW and JPEG. Nikon on the other hand is more on clarity. In technical terms, it adds contrast to the mid tone and is a bit contrasty overall.
Both camera brands have been consistent since they started producing digital cameras. This brand positioning in terms of color and taste is inexistent during the film era. The colors and the contrast of the image are more on the film than from the camera. The camera at that time was more on mechanical performance and lenses made the difference.
Fujifilm understands the world of image tone and contrast. They should be, they are one of the major players when it comes to film technology. The same experience in understanding colors is applied in capturing colors using digital sensors. They even changed the pattern of RGB colors in their sensors to avoid adding low pass filter or anti-aliasing filter just to get a sharper image.
Sony, one of the tech giants that’s more advanced in terms of electronic technology, flexes its muscle by pushing the boundaries in technical specification. They are pushing the ISO to mind-blowing figures that you thought impossible. They even partnered with the best lens makers to make a perfect match of technology and expertise.
No matter what brand you decide to use in your photography, in the end, we are all unique and have differences when it comes to taste. We even have a handful of photography genres to explore and practice. In each genre, there are styles of shooting that are distinct from one another. The world of art has a lot variables that you cannot just create a formula to figure it out.
While it’s true that technology is an enabler, it is just the ability, but without skills it becomes mundane. Choose the tool that matches your taste and features that will improve your workflow. Whether it’s heavy or compact, used by the greats or not, it is insignificant. What is important is the art that you created.
Time is your major investment more than your camera. The more time you spend shooting, the more experience you’ll gain. You don’t have to do all types of genres, just the ones that are close to your heart. Always find ways to better yourself from your last shoot and ultimately, stay a student no matter what accomplishments you gain.
Keep on shooting, everyone!