FOREVER 21 launched Style Insider in Cebu, a styling service that is the first of its kind from any high street brand in the Philippines. The June 8 launch in the Forever 21 store in the Northwing at SM City Cebu was hosted by model and TV host Mia Ali and featured the styling prowess of Cebuano social media influencers, Kym Maitland-Smith, Lance de Ocampo, Jean Yu, Toni Pino-Oca, and stylists Blaq Mafia.
Fashion blogger Kym Maitland-Smith of @kmaitlandsmith and styling team, Blaq Mafia, each styled a 10-piece capsule collection that is on display in the store. A collective comprised of Edward James Castro, Ching Villar, and Axel Que, Blaq Mafia has done styling for numerous magazine covers and fashion editorials.
Bloggers Lance de Ocampo of LanceDeOcampo.com and the duo, Jean Yu of LifeOnAFlavoredRunway.com and Toni Pino-Oca of PerfumedRedShoes.com brought a friend whom they styled. Exciting gifts were also up for grabs courtesy of MasterCard and Forever 21.
Forever 21’s Style Insider is an all-inclusive personal styling and shopping service, offered for free and with no purchase requirement at all Forever 21 stores in the Philippines including its two stores in Cebu in SM City Cebu and SM Seaside Cebu. The service aims to make shopping an easier and more intuitive experience, with a unique touch from Forever 21’s in-house stylists. (PR)