Lego Corner opens up creative possibilities

HERE’S some awesome news for enthusiasts of the “Toy of the Century”: Rustan’s recently opened it’s first Lego Corner in Cebu. Making it the go-to destination for all Lego needs, the newly opened Lego Corner offers shelves upon shelves of LEGO box sets and collections, not to mention the full Lego Play Experience with its own window dress up, interactive play table, dioramas, and 3D figures.

TIME TO BUILD. The Rustan’s Lego Corner held an exciting Lego Building competition for the 4-6, 7-10 and 11-14 age categories.
TIME TO BUILD. The Rustan’s Lego Corner held an exciting Lego Building competition for the 4-6, 7-10 and 11-14 age categories.

Just the third outside Metro Manila, the Rustan’s Cebu Lego Corner follows Rustans Makati and Rustans Shangri-la plaza mall in drawing Lego enthusiasts of all ages, inspiring and developing the builders of tomorrow.

The corner also serves as venue that opens up possibilities, and is perfect for a bonding experience between parents and their kids, who learn to think beyond their limitations and get creative in the process.

“The Lego Corners opened last year, in Rustan’s Makati then Rustan’s Shangrila Plaza Mall were definitely milestones for the LAJ Marketing Philippines and Rustan Commercial Corp. partnership,” said Rustan Commercial Corporation Vice-President for Store Developments Michael Huang at the opening last May 21. “Today marks another one as we give you more exciting LEGO sets, LEGO activations, and building experiences through the LEGO Corner of Rustan’s Ayala Center Cebu.”

SERIOUS CREATIVITY. Kids get down and serious with piles of lego bricks and pieces during the opening of the Rustan’s Lego Corner. (Photo by Carmel Matuguina)
SERIOUS CREATIVITY. Kids get down and serious with piles of lego bricks and pieces during the opening of the Rustan’s Lego Corner. (Photo by Carmel Matuguina)

Along with Michael Huang, Cecille Paris, LAJ Marketing Philippines General Manager, exclusive distributor of LEGO in the country, flew in to welcome enthusiasts, kids, and kids at heart, and cut the ribbon alongside representative of Ayala Center Cebu, Operations Manager Mabel Peñas, and LEGO collectors Dr. Lambert Garcia, Andreas Klepp and son Aidan, and Joshue Uy.

“LEGO has been a toy close to our hearts as we have grown up playing it. Today, we are very happy to cater to our Cebu-based clientele through the LEGO corner here in Rustan’s,” Paris said.

Since its development by Ole Kirk Christiansen in 1949, the first LEGO brick prototype has been perfected over the years. It has been the basis of the entire LEGO fame and building system of today, delighting generations of children for the past 50 years.

The LEGO Corner is located at the 3rd Level of Rustan’s Cebu, Ayala Center Cebu, Cardinal Rosales Avenue, Cebu Business Park. Keep up with the latest trends and promotions at www.facebook.com/RustansPh and on Instagram and Twitter at @RustansPH. (PR/With Carmel Matuguina)

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