HEAD-TURNING cars, a drive-in movie, a sound off competition, and the hottest babes awaited the attendees of the first ever Bumper to Bumper Sinulog, the Cebu leg of the longest-running car show and biggest automotive lifestyle event in the country. With the fête of one of the grandest festivals in the country, the two-day event was held last Jan. 15 and 16 at SM Seaside City.
Mr. Jonathan Chio, CEO of Ladder Events Production, said it is their great pleasure to bring Bumper to Bumper to the Queen City of the South. “The Cebuanos’ passion for cars is more than just a hobby, it has become a lifestyle. Because of this, we are more inspired to bring them the best of the best in the automotive industry through this event,” he adds.
Among the many supporters of the event is Total Philippines, which showcased its latest innovative fuel product: Total Excellium, a Euro 4-compliant fuel product that cleans and protects engines from the first gas-up. Total Excellium promises fuel efficiency, engine protection, and less emissions for consumers.
Cecilia Sabido-Ang, Total Philippines’ Head of Retail Marketing and Training, said the B2B Sinulog event is the perfect venue for the leading petroleum company in France to reach their market and educate them about the many benefits of Total Excellium. “By introducing the Total Excellium at this must-attend event, we are starting the year right and our customers can expect many more exciting product and services offerings from TOTAL Philippines,” she added.
Total has built a strong presence since it entered the Philippine market in 1997 engaging in the importation, distribution and marketing of refined petroleum products — fuels and lubricants — and special fluids. The company owns and operates two oil terminals, and a fast-growing network of service stations. It also has investments in satellite fuel depots in strategic locations in the country and is a co-owner of SunPower, the second largest solar power company in the world.
According to Chio, B2B Sinulog aims to unite all the car enthusiasts and build camaraderie among them. It also aims to promote different car cultures in every place around the world starting in the country. “Many thanks to partners like Total Philippines and the numerous car clubs for their unwavering support,” concludes Chio. (Catherine Zeta Bayang/With PR/Photos by Caryl Manayon)