Korean beauty invasion

2 Korean cosmetic brands open shops at Cebu’s SM Seaside City

 

FIRST came K-Pop, and now come the Korean cosmetic brands, as South Korea continues its invasion of Philippine shores, but in a beautiful kind of way that Filipinos embrace with open arms.

And Cebu, of course, features prominently in the grand scheme of things, with two Korean brands opening shops at the spanking new SM Seaside City. There’s Etude House with its 48th store in the Philippines and sixth in Cebu, and then there’s Tony Moly with it’s eight store and first regional outlet in the country.

Let’s check out what these two Korean cosmetics leaders have in store for beauty-conscious Cebuanos.

Etude’s first concept store in the country opens

Etude House Korea’s Resident Makeup Artist Ranjoo Yoo with an Etude House Model at SM Seaside City.
Etude House Korea’s Resident Makeup Artist Ranjoo Yoo with an Etude House Model at SM Seaside City.

KOREAN cosmetic brand Etude House has opened its concept store in the Philippines at SM Seaside City. The 78-square-meter shop located at the lower ground floor is the company’s 48th store in the country and its sixth in Cebu.

Citing the importance of the Cebuano market to the company, Andrea Amado, president of Etude House Philippines, said they opened the first concept store in Cebu as they see a lot of growth potential here.

Andrea Pamela Amado, President of Etude House Philippines
Andrea Pamela Amado, President of Etude House Philippines

The Korean Cosmetic brand is known for their “everybody is born to be princess” concept and is voted as the number one Korean cosmetic brand in the Philippines. With its quality products, Etude House targets young customers and reaches out to the inner princesses of every Filipina.

“There’s a princess in every woman inside and out, and it’s not about being beautiful but more about being confident,” Amado added.

Etude House Korea Resident Makeup Artists Ranjoo Yoo and Gayoung Park with event host Jonathan Cimfranca and Etude House Models
Etude House Korea Resident Makeup Artists Ranjoo Yoo and Gayoung Park with event host Jonathan Cimfranca and Etude House Models

Although it is targeted for young costumers, the company has noted the number of grown-ups using and buying their products.

With the opening of the concept store, Etude House will introduce its new shade of pink iconic color, combining the three shades of pink and green. (Caryl Louise Manayon, text, and Daniela Grace Arcenal, event photos/USJ-R Communication interns)

Tony Moly expands with branch in Cebu

Professional Makeup Artist and Youtube Blogger Noe Mae Villagonzalo demonstrates makeup techniques on a Tony Moly model during the Tony Moly launch. Inset: After the demo.
Professional Makeup Artist and Youtube Blogger Noe Mae Villagonzalo demonstrates makeup techniques on a Tony Moly model during the Tony Moly launch. Inset: After the demo.

SOUTH Korean cosmetic brand Tony Moly continues to expand in the Philippine market as it opened its eighth store and first regional outlet in the Philippines at SM Seaside City.

Donna Gonzales, Tony Moly Philippines vice president for retail operations, said the entry of the premium cosmetics and skin care brand in Cebu kicks off the company’s plan to conquer the Southern Philippine market. The Filipinos’ liking to Korean cosmetic brands could also be credited to the continuous influx of Korean culture.

Tony Moly, exclusively distributed by Amado Group of Companies, carries a full range of products, including the popular snail line that uses the regenerative effects of snail slime known to bring out supple skin and remove blemishes.

The brand will continue its development as it plans to open at least five more stores in Visayas and Mindanao. (Daniela Grace Arcenal, text & event photos/USJ-R Communication intern)


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