Isuzu opens bigger Cebu City branch

THE Isuzu Philippines Corp. (IPC), through its dealership Isuzu Cebu Inc. (ICI), has relocated its Cebu City branch to a bigger and more accessible area in the locality.

No less than IPC President Hajime Koso, ICI Chairman Emmanuel Aligada, and Ayala Automotive Holdings Corp. Chairman John Philip Orbeta, along with other company executives, attended the opening of the showroom and service center, which aims aims to serve Isuzu’s customers better in the Queen City of the South. Located on A. Soriano Ave., North Reclamation Area, Cebu City, the new branch is situated alongside other Ayala-owned car dealerships.

Aligada said they are eyeing better sales output with this new facility, coupling it with ICI’s new marketing strategy.

“We have been planning this relocation a few years back to gain a wider audience, by increasing our visibility in Cebu City, which could yield into better sales output,” Aligada said.

In line with this strategy, Koso said: “What we are doing here in Cebu City is a part of our master plan that centers on three main points.” These are: dealer facility improvement and increase in dealer outlets, stronger sales presence and awareness of Isuzu products through aggressive display and saturation activites, and ready availability of units, in particular indent trucks.

Both Koso and Aligada expressed optimism that the current relocation would generate an increase in the number of walk-in customers, as well as vehicle servicing.

In line with the opening of it’s new branch, IPC conducted its 2015 Isuzu Truck Fest Cebu with Isuzu Cebu branch hosting the event.

They showcased eight Isuzu trucks — light, medium and heavy duty — and two Isuzu engines in their spacious Cebu branch showroom.

This year’s display featured the NHR with I-VAN body option, NHR with Flexi Truck Body, NKR71 Palletized body, NPS Cab and Chassis, FVM Gullwing van, C-series Commercial Bus, EXR Tractor head, and EXZ Tractor head. (Judelyn Olorvida and Mariel Torres/PIT Ab Com Interns)