A look inside the new Rustan’s Cebu

THREE floors of the world’s most-coveted brands under one roof. That’s 10,000 square meters — or one hectare — of prime retail space. No wonder that jaws dropped when the Philippines’ foremost luxury retailer opened its flagship department store in the new wing of Ayala Center Cebu.

FACADE OF RUSTAN’S CEBU AT NIGHT. The Philippines’ luxury retail kingdom expands with the launch of the three-level Rustan’s Cebu in Ayala Center Cebu.
FACADE OF RUSTAN’S CEBU AT NIGHT. The Philippines’ luxury retail kingdom expands with the launch of the three-level Rustan’s Cebu in Ayala Center Cebu.

And it’s not just the size of the new Rustan’s Cebu — which is four times as large as its previous shopping space — that’s astounding. It’s what’s inside that really impresses the most-discerning Visayan shoppers, many of whom have fond memories of the first Rustan’s Department Store in Cebu that opened in 1981 on Mango Ave.

MONTBLANC. Nathanael Tan, Senior Sales Manager of Montblanc Singapore, talks about the German luxury brand’s wide array of writing instruments, watches, leather goods, and fine jewelry on display on the first floor of Rustan’s Cebu outlet, the first Montblanc store outside of Metro Manila. Founded in 1906 and named after the highest mountain in the alps, Montblanc translates to White Mountain.
MONTBLANC. Nathanael Tan, Senior Sales Manager of Montblanc Singapore, talks about the German luxury brand’s wide array of writing instruments, watches, leather goods, and fine jewelry on display on the first floor of Rustan’s Cebu outlet, the first Montblanc store outside of Metro Manila. Founded in 1906 and named after the highest mountain in the alps, Montblanc translates to White Mountain.
SILVER VAULT. Maritess Tantoco Enriquez, member of the board of directors of Rustan Commercial Corp., welcomes guests at the Silver Vault, the management of which she oversees. Deemed the pinnacle of luxury in the Rustan’s Department store, Silver Vault, located on the second floor, offers luxury jewelry brands such as Mikimoto, Yvel, and Roberto Coin.
SILVER VAULT. Maritess Tantoco Enriquez, member of the board of directors of Rustan Commercial Corp., welcomes guests at the Silver Vault, the management of which she oversees. Deemed the pinnacle of luxury in the Rustan’s Department store, Silver Vault, located on the second floor, offers luxury jewelry brands such as Mikimoto, Yvel, and Roberto Coin.
N NATORI. Found on the second floor of Rustan’s Cebu is N Natori, the label of Josie Natori, one of the Philippine fashion industry’s greatest prides. Displayed in luxury department stores in at least 15 countries, Natori’s product portfolio features lingerie, loungewear, RTW, and accessories, 70 percent of which is manufactured in the Philippines.
N NATORI. Found on the second floor of Rustan’s Cebu is N Natori, the label of Josie Natori, one of the Philippine fashion industry’s greatest prides. Displayed in luxury department stores in at least 15 countries, Natori’s product portfolio features lingerie, loungewear, RTW, and accessories, 70 percent of which is manufactured in the Philippines.
JILL AND LUNA. Renowned designer Jojie Lloren discusses his creations under Jill and Luna, a Rustan’s brand that caters to the contemporary and stylish woman. With Lloren is event host Karly Henry.
JILL AND LUNA. Renowned designer Jojie Lloren discusses his creations under Jill and Luna, a Rustan’s brand that caters to the contemporary and stylish woman. With Lloren is event host Karly Henry.
CRISELDA LONTOK. Rustan’s department store in-house designer Criselda Lontok is dubbed as society women’s favorite RTW designer. She started out as a model for designers Pitoy Moreno, Ben Farrales and Aureo Alonzo at age 14, then, after garnering a degree in foreign service, worked as a merchandising manager for Rustan’s where she moved on to designing blouses.
CRISELDA LONTOK. Rustan’s department store in-house designer Criselda Lontok is dubbed as society women’s favorite RTW designer. She started out as a model for designers Pitoy Moreno, Ben Farrales and Aureo Alonzo at age 14, then, after garnering a degree in foreign service, worked as a merchandising manager for Rustan’s where she moved on to designing blouses.
OUR VERY OWN. Known as the Filipiniana section of Rustan’s, Our Very Own was a brainchild of founder Gliceria R. Tantoco. The source of premium and creative mix of indigenous materials and technology, it aims to showcase world-class creations of Filipino artisans.
OUR VERY OWN. Known as the Filipiniana section of Rustan’s, Our Very Own was a brainchild of founder Gliceria R. Tantoco. The source of premium and creative mix of indigenous materials and technology, it aims to showcase world-class creations of Filipino artisans.
Event stylist Teresin Mendoza’s colorful garden setting for high tea or lunch using settings from Lenox.
Event stylist Teresin Mendoza’s colorful garden setting for high tea or lunch using settings from Lenox.
Collaboration between world-renowened designers Cary Santiago for fashion and Kenneth Cobonpue for furniture.
Collaboration between world-renowened designers Cary Santiago for fashion and Kenneth Cobonpue for furniture.
The dining display by philantrophist and society pillar Amparito Lhuillier that highlights a classic sit down French dining setting using the brand Noritake.
The dining display by philantrophist and society pillar Amparito Lhuillier that highlights a classic sit down French dining setting using the brand Noritake.

Apart from a lifestyle trip down memory lane, select guests got a special tour during the launch last Aug. 7, which was graced by no less than Rustan’s Commercial Corp. President Donnie Tantoco, Rustan’s founder Ambassador Bienvenido Tantoco Sr., and other members of the company’s board of directors and partners.

Check out what you can find in the new Rustan’s Cebu, from the world’s top luxury labels to world-class Filipino creations. (NSV)

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