Here comes Valerie

Valerie Yap’s love for fashion unveiled

By Deneb Batucan

 

WEDDINGS are a celebration of love and new beginnings. But leading to the big day, preparations are made for months. From making guest lists, gathering the entourage and booking the venue, not to mention nitpicking over the menu and decor, everything must be perfect. Yet to the bride, one thing matters the most (aside from the groom, of course): the bridal gown.

FASHION EXPRESS. Fashion is a way of expressing one’s self, an outlet where people can show their personality and tastes through clothing choices. That pretty much sums up Valerie Yap’s philosophy.
FASHION EXPRESS. Fashion is a way of expressing one’s self, an outlet where people can show their personality and tastes through clothing choices. That pretty much sums up Valerie Yap’s philosophy.

This iconic dress has evolved into so many forms through the ages, yet, in whatever cut or form, it retains that distinctive quality of pure elegance. The bridal gown is iconic in the sense that it represents the bride — it complements the bride’s beauty and elevates it, making her look and feel like the loveliest woman in the planet on one of the most important days of her life.

Bridal gowns — and more — are the expertise of one Valerie Yap. Proprietor of White Label Bridal, Valerie says she has always been in love with fashion. She took up fashion merchandising in the Fashion Institute of Design and Arts after graduating from a degree in management accounting.

TO FOLLOW. Aside from bridal gowns and evening wear, Valerie’s White Label Bridal also carries the White Label Intimates. Follow them at facebook.com/whitelabelbridalcebu and in Instagram at @whitelabelbridalcebu, or visit White Label Bridal at 624 Avida Tower 1, Asiatown I.T. Park, Lahug, Cebu City.
TO FOLLOW. Aside from bridal gowns and evening wear, Valerie’s White Label Bridal also carries the White Label Intimates. Follow them at facebook.com/whitelabelbridalcebu and in Instagram at @whitelabelbridalcebu, or visit White Label Bridal at 624 Avida Tower 1, Asiatown I.T. Park, Lahug, Cebu City.

“I’ve always loved fashion. I really wanted to open my own store,” said Valerie.

Later, her cousin from Manila discovered a fashion line which features ready-to-wear bridal gowns in Hong Kong and decided to bring the concept to the Philippines. The pair decided to open White Label Bridal’s first shop in Makati, which has been operating for more than a year, and now Valerie has brought it to the Queen City.

White Label Bridal offers ready-to-wear bridal gowns and evening wear that are manufactured from Hong Kong and South Korea. Chic and affordable, these gowns are ready for any blushing bride to wear down the aisle.

“What makes us different is that we have affordable wedding gowns that are cheaper compared to making it from scratch. And what we have comes close to what famous designers offer but at an affordable price,” said Valerie.

For Valerie, fashion is a way of expressing one’s self. It is an outlet where people can show their personality and tastes through their clothing choices. This is why Valerie makes it a point to have variety in their collection so to fit every client’s needs.

“When choosing our collection, we not only look at the design but also the quality and fit. We make it a point to choose gowns of different cuts and style to ensure that we have options that would suit different tastes. We consider the current trends but focus more on offering classic and timeless designs with a modern twist,” she shared.

BRIDAL WAVE. White Label Bridal’s Valerie Yap is making many a bride happy with affordable ready-to-wear bridal gowns.
BRIDAL WAVE. White Label Bridal’s Valerie Yap is making many a bride happy with affordable ready-to-wear bridal gowns.

Valerie aims to make ready-to-wear bridal gowns a household name. “Usually with weddings, you would want to patahi gowns. Our concept is like buying normal clothes — you see something you like and then you buy it,” she explained. “With RTW bridal gowns, brides get to see how a particular dress looks and fits them. With gowns made from scratch, it’s a possibility that sketches and dress “pegs” may not turn out the way one imagines. But with RTW, brides have the chance to try on different silhouettes, fabrics, styles and designs. There’s an assurance that the dress the bride chooses will suit her and make her feel beautiful on her wedding day.”

Valerie dreams of expanding her business to ready-to-wear entourage gowns and men’s wear. “Basically, we want to help soon-to-be brides experience a worry-free preparation. We want to offer a one-stop bridal shop for all related bridal wear needs,” she said.

Valerie is at the peak of accomplishing her dreams, and she is determined and passionate about the craft she has delved into. Much like her fashion icon, the ever posh Victoria Beckham, Valerie continues to be classy, elegant and fashion-forward, all while keeping her eyes straight on the goal.

Photos: Alfred Gregory E. Bartolome
Make-up Artist: Carlo Damolo
Hair Stylist: Jerwin Bastatas
Locale: Degree 9 Coffee and Roasting

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