French-Filipino luxury brand launched anew

MARKING its 21st anniversary in Cebu, Jewelmer Joaillerie, a French-Filipino luxury brand, reopened its boutique at Paseo Marina, Ayala Center Cebu last July 2. The event was hosted by Issa Litton, renowned host and actress, and attended by brand patrons and friends from the media.

For 35 years in the business, Jewelmer Joaillerie has grown internationally, showcasing elegance and timeless beauty of the world’s most lustrous South sea pearls. With harmonizing French design and Asian sensibilities, the brand is able to capture the taste of women in any age. Jacques Christophe Branellac, Deputy CEO & Senior Vice President said they are modernizing the brand to appeal to younger generations.

The company was established in 1979 by French pearl farmer Jacques Branellec and Filipino entrepreneur Manuel Cojuangco.

As of today, there are 13 retail stores in Philippines and 20 others worldwide. (Jolleanne Claire E. Perino./UP Tacloban Comm Arts Intern)